100% PROFITS TO CHARITY

Yep. We're serious. We pledge 100% of our annual profits to mental health organizations.

SNAG A HOODIE!

We're making mental health comfortable

We're the mental health conversation comfortable one hoodie at a time.

Why hoodies?

Meet: "Freddie" the Hoodie

Freddie the hoodie makes feelings and talking about feelings comfortable.

SHOP

How you can help

MORE THAN A HOODIE

YOUR PURCHASE HAS PURPOSE

We make your purchase count by donating 100% of our annual profits to mental health organizations in order further the mental health conversation.

START THE CONVERSATION

Our hoodies give you the opportunity to wear the mental health conversation where ever you go.

HIDDEN MESSAGES 4 YOU

Each hoodie is designed with hidden messages just for you, in order to help you get through the days when your mental health isn't the best.

EDUCATE OTHERS & YOURSELF

Each hoodie comes packaged with healthycoping mechanisms and mental health resources to share and use in your everday life.